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Enterprise AI ROI falls to zero for 95% of pilots while investment tripled to $37B

95% of Enterprise AI Pilots Deliver Zero P&L Impact

Enterprise AI investment tripled to $37 billion. The return: 95% of pilots delivered zero P&L impact. Three independent studies converge on that number. The data reveals two AI economies running side by side, and four structural layers that separate the 5% from the 95%.
Luiz Neto 03 Aug 2026

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