The Generative AI Industrial Revolution

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Luiz Neto

The Masters Tournament: How Generative AI Revolutionizes Fan Revenue and Audience Engagement

The Masters Tournament: How Generative AI Revolutionizes Fan Revenue and Audience Engagement

Generative AI has rapidly reshaped the sports industry by offering personalized content, immersive experiences, and fresh revenue channels for organizations of all sizes. The Masters Tournament—a name synonymous with tradition—demonstrates just how powerful this emerging technology can be when seamlessly woven into a storied event. Today, business leaders

Accelerating UFC Fan Revenue with Generative AI

Accelerating UFC Fan Revenue with Generative AI

Generative AI is taking sports entertainment to new heights, unlocking massive opportunities for revenue growth and fan engagement. As the Ultimate Fighting Championship (UFC) pioneers cutting-edge fan experiences, enterprise leaders across industries are watching closely to see how artificial intelligence can drive unparalleled personalization, operational efficiency, and new revenue streams.

How Generative AI Helps Ferrari Drive Fan Engagement and Boost Revenue

How Generative AI Helps Ferrari Drive Fan Engagement and Boost Revenue

Setting the Pace for Next-Generation Fan Engagement In the dynamic world of motorsport, global fanbases can exceed half a billion people, generating immense passion and commercial potential. However, the challenge for many teams—and the executives who lead them—has been turning this passion into sustainable revenue. For Scuderia Ferrari

How Generative AI is Driving Fan Revenue at the US Open

How Generative AI is Driving Fan Revenue at the US Open

The AI Advantage: Redefining Sports Monetization The AI Advantage: Redefining Sports Monetization The sports industry has always been driven by passion, competition, and, increasingly, technology. In the digital age, fan engagement is no longer just about watching games; it’s about immersive experiences that extend beyond the court. The US

My Key Takeaways from the Gartner Data & Analytics Summit 2025: AI Governance – Designing an Effective AI Governance Operating Model

My Key Takeaways from the Gartner Data & Analytics Summit 2025: AI Governance – Designing an Effective AI Governance Operating Model

Artificial intelligence continues to redefine the way businesses operate, opening doors to innovative products and services while raising complex new questions around accountability, ethics, compliance, and trust. At the recent Gartner Data & Analytics Summit 2025, I attended a particularly illuminating session titled “AI Governance: Design an Effective AI Governance

AI Cold War: US, EU, and China’s Quest for Dominance

AI Cold War: US, EU, and China’s Quest for Dominance

EU Joins the War for Ai Dominance Artificial Intelligence (AI) stands at the intersection of technological progress and geopolitical strategy. The United States (US), China, and the European Union (EU) are each spending billions of dollars—sometimes in a single year—to secure leadership in this new era. According to

How to Modernize Data Infrastructure for Generative AI

How to Modernize Data Infrastructure for Generative AI

The New Data Imperative Enterprise leaders today face a dual challenge: they must harness the power of artificial intelligence (AI) for real-time decision-making while also protecting sensitive data against a surge of security threats. With 87% of organizations eager to implement AI initiatives in the next 12 months, and 86%